This Privacy Policy explains how GoodWord Co collects, uses, stores, and discloses personal information in connection with our reputation management, review automation, CRM, communication, and marketing automation services. By using our services, website, software, or communication systems, you agree to the practices described in this Privacy Policy.
1. Who We Are GoodWord Co is an Australian reputation management and customer communication business that helps local businesses automate review generation, customer follow-up, and online reputation management. We provide services to businesses including: Plumbing and trade businesses Beauty and cosmetic clinics Physiotherapy and allied health clinics Home service businesses Other service-based businesses Our services may include: Automated review requests SMS and email customer follow-up Customer reactivation campaigns CRM and workflow automation Social media review posting Payment forms and payment links Subscription billing systems White-labelled software and communication systems
2. Information We Collect We may collect and process the following information. Business Information Business names Contact names Email addresses Phone numbers Business addresses Business profile information Social media account information Customer Information Clients may provide customer information to enable review automation and communication services, including: Customer names Mobile numbers Email addresses Appointment or service completion status Customer interaction history Technical Information We may automatically collect: IP addresses Browser information Device information Usage analytics Login activity
3. How We Collect Information We collect information: Directly from clients Through onboarding and account setup Through integrated third-party software Via CRM and automation systems Through website analytics and cookies Through communication platforms and integrations
4. How We Use Information We use information to: Deliver reputation management services Send review requests and follow-up communications Automate customer communication workflows Manage subscriptions and billing Improve our systems and services Provide customer support Publish customer reviews to social media where authorised Comply with legal obligations
5. SMS and Review Campaigns As part of our services, automated SMS and email messages may be sent to customers on behalf of our clients. These communications may: Request customer feedback Request reviews Provide follow-up communication Share payment links or forms Deliver reminders or updates Clients are solely responsible for ensuring they have lawful authority to contact their customers and use customer data within applicable laws.
6. Payments and Billing We may collect and process payment-related information through third-party payment processors including Stripe. Payment links, invoices, subscription payments, and forms may be delivered through our systems and connected third-party platforms. Payment information such as: Credit card details Billing information Transaction information may be securely collected and processed directly by third-party payment providers. GoodWord Co does not store full credit card information on our own servers unless otherwise stated. Third-party providers may maintain separate privacy policies and terms. Stripe Privacy Policy
7. Third-Party Services We rely on trusted third-party providers, integrations, and infrastructure partners to deliver our services, including: Payment processors Communication providers CRM and automation platforms Cloud software providers Analytics services Social media platforms Review and business profile platforms Some providers may process or store data outside Australia. Where our services are provided through white-labelled systems, certain infrastructure and technical services may be operated by external providers.
8. Disclosure of Information We do not sell personal information. We may disclose information: To service providers and integrations necessary to provide services Where required by law To protect legal rights or security With client authorisation or consent
9. Data Security We take reasonable steps to protect information from: Unauthorised access Misuse Interference Loss Modification or disclosure However, no electronic transmission or storage method is completely secure, and we cannot guarantee absolute security.
10. Data Retention We retain information only as long as reasonably necessary to: Provide services Meet legal obligations Resolve disputes Enforce agreements Following cancellation or termination, some information may be retained where legally required or operationally necessary.
11. Access and Correction You may request access to personal information we hold about you and request corrections where necessary. Requests can be made using the contact details below.
12. Cookies and Analytics Our website and systems may use cookies and analytics technologies to: Improve website functionality Analyse user behaviour Enhance customer experience Support marketing and optimisation efforts Users may disable cookies through browser settings.
13. Marketing Communications We may send business-related updates, notices, and promotional communications. Recipients may unsubscribe from marketing communications where applicable.
14. Children’s Privacy Our services are not intended for individuals under 18 years of age.
15. Limitation of Liability To the maximum extent permitted by Australian law, GoodWord Co is not liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from: Use of our services Customer communications sent through our systems Review requests or review responses Third-party platform outages or failures Data loss or unauthorised access SMS or email delivery failures Review removals or account suspensions Errors caused by third-party software integrations Payment processing failures or disputes Social media posting or account restrictions Clients use our services at their own risk. We do not guarantee: A specific number of reviews Positive reviews Increased revenue or sales Improved search rankings Increased customer enquiries Specific business outcomes Results depend on factors outside our control including customer response rates, client workflow volume, customer satisfaction, platform policies, and business operations.
16. Third-Party Platform Disclaimer GoodWord Co is not affiliated with or endorsed by: Google Meta Stripe We are not responsible for: Account suspensions Removed reviews Policy violations API failures Platform outages Data loss caused by third-party systems Messaging deliverability issues
17. Client Responsibility Clients are solely responsible for: Obtaining lawful authority to contact customers Compliance with privacy, spam, and telecommunications laws Accuracy of customer information provided Content of communications and campaigns Customer complaints or disputes GoodWord Co does not independently verify customer consent or legality of customer databases supplied by clients.
18. Indemnity Clients agree to indemnify and hold harmless GoodWord Co, its owners, employees, contractors, and affiliates from any claims, damages, liabilities, penalties, costs, or legal expenses arising from: Customer data supplied by the client Alleged spam or privacy breaches Communications sent on behalf of the client Breaches of law or regulation Use or misuse of the platform or services
19. Changes to This Policy We may update this Privacy Policy from time to time. Updated versions will be published with a revised effective date.
20. Contact Us For privacy-related enquiries, requests, or complaints, contact: GoodWord Co
